ChatGPT Opens Ads for All: How to React to This Shift (8 minute read) (opens in new tab)

Self-serve access to ChatGPT Ads is now open to all advertisers in the US. OpenAI crossed $100 million in annualized ad revenue in six weeks with less than 20% of eligible users seeing ads daily. 85% of free and Go tier users are eligible to see ads. OpenAI has confirmed rollout to Canada, Australia, New Zealand, the United Kingdom, Japan, South Korea, Brazil, and Mexico.