The World Descends on an Inhospitable World Cup (opens in new tab)
The 2026 FIFA World Cup tournament is projected to break every conceivable record: It will likely be the most-watched sporting event ever—bringing in an estimated five million visitors to 16 host cities across Canada, Mexico, and the United States, atop a global viewership of six billion throughout the course of competition; more than one billion viewers are projected to watch the final match itself. And the coffers will be full to bursting: The global sport’s governing body is expecting a re...
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