DevRel is becoming a freelance job now? (India specific) (opens in new tab)

For the past 6 to 8 months, I've been observing that a lot more of the DevRel in India has started to become more of a freelancing gig. Companies pay someone to do a series of events. That person charges or gets the money, does the event, and gets a fraction of it, plus multiple more sponsors as well. Not saying that there is anything wrong, but whatever happened to building developer programs...