Associative Colors Explained: Just One Can Impact an Entire Movie (opens in new tab)

Color has a huge impact on how a movie is received by its audience. Imagine how different Wes Anderson’s movies would feel if they abandoned his trademark pastel color scheme (as the director himself proved with the black-and-white segments in The French Dispatch and Asteroid City). Or take the iconic Star Wars villain, Darth Vader. He might not be quite as menacing if he were bright green instead of beetle black. ‘Star Wars’ (1977)Credit: Twentieth Century-FoxThe choices that directors, cost...