Stop sending notifications, start communicating (opens in new tab)

I remember the night this started. A cron job was running. One of my co-founders raised the alarm in the middle of the night. We'd accidentally sent hundreds of thousands of notifications to people who should never have received them. I lay there thinking, there has to be a better way. We'd reinvented the wheel of notifications so many times by then. That night is where Novu started. One platform that bakes in the best practices and guardrails for how products talk to people. The assistant we...