Nordic Media Giant Schibsted switches to “Pay or Okay” (opens in new tab)

Forced Consent & Consent Bypass Today, the Norwegian Consumer Council (Forbrukerrådet) and noyb have filed a complaint against the Norwegian news publisher Schibsted for implementing a “Pay or Okay” system across its products. Schibsted is one of the largest news publishers in the Nordics and owns well-known brands such as TV4, Aftenposten E24 and VG. The company’s introduction of “Pay or Okay” sets a dangerous precedent for free consent across the Nordic countries, which follows the wide-spr...