Advertising’s Growing Importance for Streaming (opens in new tab)

New research from Omdia, Hub, and Antenna underscores the growing importance of advertising in streaming, across FASTs and premium SVOD. A transcript of this podcast is available at nScreenMedia on Substack. Omdia highlights CTV advertising’s bright future (1:00) Omdia forecasts that global connected TV revenue will reach $80 billion in […] The post appeared first on <a href="