Survival is the Only Success (opens in new tab)

In 2015, Tai Lopez started running his now famous "Here in my garage" ad on YouTube as a way to promote his 67 Steps self-help course. The ad featured Lopez standing in front of a brand new Lamborghini before panning over to seven bookshelves he had installed to fit 2,000 books he had recently purchased. Following the release of the ad, Lopez became an overnight sensation. Despite being widely ridiculed, "Here in my garage" was a massive success that, according to some sources, generated over...