France’s Publicis to buy US data firm LiveRamp for $2.2 billion (opens in new tab)

French advertising group Publicis Groupe has agreed to acquire U.S. data collaboration company LiveRamp for a total enterprise value of about $2.2 billion ​in an all-cash deal, it said on Sunday. For Publicis, the acquisition extends a ​strategy it has pursued for several years of boosting its data capabilities ⁠in order to target consumers more […] The post France’s Publicis to buy US data firm LiveRamp for $2.2 billion appeared first on OODAloop.