Stop Looking for Startup Ideas. Start Looking for Pain (opens in new tab)

For a long time, I searched for startup ideas the same way most founders do: AI idea generators “100 SaaS ideas” lists Product Hunt launches Trend reports I’d find an idea, get excited, spend weeks building it, then realize nobody really wanted it. Eventually, I realized something: The problem wasn’t my execution. The problem was that I was starting with ideas instead of demand. So I changed my approach. Instead of looking for startup ideas, I started looking for complaints. Because every com...