Shoptalk Europe 2026 Predictions: AI Agents, GLP-1 Drugs, Recommerce and the Future of European... (opens in new tab)

Shoptalk Europe 2026 in Barcelona revealed five predictions shaping the next decade of European retail, including AI agents in commerce, GLP-1 weight-loss drug impact on shopping behaviour, recommerce growth, personalised physical stores, and automated supply chain transformation, based on research from Merkle, McKinsey, Morgan Stanley, Kantar, and ECDB.