Stay the Night, Seize the Day: Nicoleta Costin’s Rebrand of NOX Hotels (opens in new tab)

Lisbon-based brand designer Nicoleta Costin shapes the rebrand of MStay into NOX Hotels at Creative Clinic, building a nocturnal visual identity from a single anchoring idea that has remained consistent and scalable across multiple London locations since 2021. The brief arrived at a particular moment: 2021, the hospitality sector emerging…