Ann Sussman and Justin Hollander: Architecture and the Unconscious Mind (opens in new tab)

How much conscious thought goes into our reactions to a place? It might be less than you think. The more we come to understand the human brain, the more we see how much the unconscious mind, and our need to socialize in particular, influences us. And by extension, it influences our architecture. Our capacity for recognizing human faces, for example, has subtly shaped many traditional styles of buildings. (You might even be picturing it now: the windows as "eyes," the door as a "mouth.") This ...