Americans may not wear face masks, even with survival at stake. Here's why. (opens in new tab)

Why is change so hard? In part, change is hard because our culture—our society, and our sense of our place in it—often prevents us from seriously considering options beyond the status quo. Every country and every culture on the planet is now confronting a common enemy. Why have some countries been more successful than others in bringing the coronavirus under control? One big factor: widespread use of masks. And not only that, but the cultural acceptance of wearing masks in the first place. In...