Why Persuasion Fails When You Lead With Data (opens in new tab)

Good arguments fail when they ignore how people feel. Chuck Marohn and Joshua Bandoch talk through using empathy, ethical persuasion, and values-based stories with everyone from public works directors to concerned residents. Their examples reveal why understanding fears and incentives often matters more than another chart or study. Additional Show Notes (LinkedIn) (Book) (Tedx Talk) (Site) (Substack) This podcast is made possible by Strong Towns members. Thank you!