Episode 255 | Brent Lavin, Founder at Ironwood Medtech Partners | Innovation Dynamics: Engineering Meets Marketing & Customer Discovery (opens in new tab)

<p>In this episode, Brent Lavin shares how two decades in product and portfolio management at GE Healthcare, C.R. Bard, and BD shaped his mission to help Series A and B medtech startups build commercial logic into every stage of innovation. Brent breaks down what surprised him most moving from strategics to early-stage teams and why large companies often operate like startups when resources must be earned through influence, not authority. The conversation dives into how his engineering traini...