61% of Podcast Listeners Discover Their Favorite Shows Through YouTube and Social Media (opens in new tab)

Sounds Profitable, the trade association for the podcasting industry, released new research today with JAR Podcast Solutions examining how podcast listeners discover, engage with, and recommend podcasts. According to the results, YouTube has become both the leading discovery platform and the most-used platform for podcast consumption. Forty percent of listeners said they discovered their favorite podcast on YouTube, more than double any other source. Additionally, 40% identified YouTube as th...