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Upfronts, OpenAI ads, and Amazon's commerce push reshape ad industry (opens in new tab)

Covers TikTok launches MCP server to let AI agents run campaignsDiscussed on r/NowInMarketing

The week of May 11-17, 2026 compressed upfront presentations, TikTok's MCP launch, ChatGPT's global ad expansion, Amazon's shopping AI merger, and a Starlink surveillance investigation into seven days.

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