Creating a push alert strategy (opens in new tab)

AP focus group participants say they only want alerts on breaking news, and they want them written in straightforward language. But AP has gotten high click numbers on push alerts promoting enterprise stories, the AP Top 25 college football poll and celebrity deaths. This shows that news organizations can think beyond breaking news in building their push alert strategy. Monitor clicks and traffic to see what’s resonating with your audience. Open rates don't tell the whole story on push alerts...