If you've been following any conference organisers at all, you'll know that we have a much tougher job than ever before and complain loudly. Tickets are more difficult to sell these days — not only because fewer people buy them, but also because they buy them much later. Until a year ago my conferences were exempt from this trend, but starting with performance.now() 2025 ticket sales became a lot more difficult. perf 25 didn't sell out, not even close, and that was a first. It was the sponsor...

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