Seth's Blog

Stop ruining it (opens in new tab)

Paul McGowan makes stereos. To paraphrase his insight: The musicality isn’t a feature you add to an amplifier. It’s what’s left when you stop ruining it. To expand: Customer delight isn’t something we add to our projects. It’s what’s left if we don’t ruin it. Curiosity isn’t simply what’s left after a complete education. It’s […]

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