Skill #24: Finding Your Content DNA | The Not-Boring Tech Writer | Episode 24 (opens in new tab)

John Espirian—technical copywriter and author of the soon-to-be-released book —describes content DNA as the "shape" of your brand and then using the power of consistency and congruence to create content that gets remembered and acted on.As technical communicators, the content DNA could take several forms: a freelance technical writer could use their content DNA to own their niche; a content marketer could discover their employer’s content DNA to create compelling, sales-boosting content. In t...