AMD Spent a Decade Losing. Then It Beat Intel on Profit. (opens in new tab)

In 2015, AMD was in genuine trouble. The company had spent years trying to compete with Intel on every front, losing ground on both performance and margins. Its stock had fallen so far that analysts were openly asking whether the company would survive. Intel had more than 80% of the x86 processor market. AMD had the scraps. Then something interesting happened. AMD stopped trying to win the market and started trying to win a business. The Setup The conventional startup story treats market shar...