Charge First, Build Second. It's the Right Order. (opens in new tab)

A founder I know spent eight months building a project management tool for freelance designers. Beautiful UI, thoughtful onboarding, the whole thing. Then she launched and found out that freelance designers, as a group, will not pay for project management software. They’ll use a free tier forever, or they’ll just use their email. She’d built the wrong thing for the wrong customer at the wrong price point, and she had eight months of sunk time to show for it. She knows exactly one thing she’d ...