FTC to Require Cox Media Group, Two Other Firms to Pay Nearly $1 Million to Settle Charges They Deceived Customers About “Active Listening” AI-Powered Marketing Service (opens in new tab)

Back in 2024 Cox Media Group were caught trying to sell advertisers packages based on "active listening", with which claimed: Smart devices capture real-time intent data by listening to our conversations Advertisers can pair this voice-data with behavioral data to target in-market consumers I wrote about this . My theory: I think active listening is the term that the team came up with for “something that sounds fancy but really just means the way ad targeting platforms work already”. Then the...