Why Amex Spent $700 Million on TheFork and What’s Next for Tripadvisor (opens in new tab)

American Express’ pending $700 million acquisition of TheFork, Tripadvisor’s dining reservations platform, could speed up one of its key goals — expanding its global network. Amex said dining is one of the chief avenues for cardholder engagement, and TheFork is the leading restaurant reservations brand in Europe — essentially its OpenTable. TheFork does business with […]