Dynamic OG Images for Next.js & Vercel (3 Production Patterns) (opens in new tab)

Open Graph images are the first thing most people see when a link to your app gets shared - on Slack, Twitter, LinkedIn, iMessage, anywhere a URL gets unfurled into a preview card. A static OG image works fine for a marketing homepage. It falls apart for anything dynamic: blog posts, product pages, user profiles, dashboards, or any route where the content changes per-request. For those, you need OG images generated programmatically, per route, and that generation needs to be fast enough not t...