Audience Affinity vs. Traffic: Why High-Affinity Media Belongs in Your Earned Media Strategy (opens in new tab)

If you’ve been building media lists by zeroing in on the sites with the biggest domain authority and traffic, you’re not alone. For years, the default playbook was to pitch the publishing giants and let their syndication networks carry your story far and wide. But bigger doesn’t always mean better, and the highest‑traffic sites often reach everyone except the people…