How Do You Market to a Double-Sided Marketplace? (opens in new tab)

At last week’s SparkToro Office Hours, someone asked about how to incorporate audience research into a marketing strategy for a double-sided marketplace. That has lived in my head rent-free since. A double-sided marketplace, what’s that? That’s a marketplace that supports both vendors and end users. Think of TheKnot, which provides resources for people planning their own wedding, and for the…