How We’d Market to Software Developers at Startups (opens in new tab)
How do you market to developers? Developers have a reputation: they block your ads, they smell marketing-speak from three sentences away, they trust a random GitHub repo over your whole campaign, and if they’re reading this, they are rolling their eyes (hi Casey!). So most teams either throw money at LinkedIn ABM, or they decide developers are “unmarketable” and go…
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