Office Hours: B2B Storytelling: How to Make Your Brand Their Favorite (opens in new tab)

“What’s the best Disney movie of all time?” Before you answer — you’re already proving the point. In this episode of SparkToro Office Hours from a few years back, Jay Acunzo breaks down one of the most important (and most ignored) truths in B2B storytelling: people don’t choose what’s objectively best. They choose what feels like their favorite. A lot…