When Google Stops Sending Clicks, What Still Works? (opens in new tab)

Hold onto your butts. Rand’s got new research and it’s a doozy. With Similarweb’s clickstream panel, Rand found that in the first four months of 2026, 68% of U.S. Google searches ended without a click. Not without a click to your site — without a click to anywhere. Less than a third of searches now send a visit to the…