Tech Xplore

AI is replacing humans in responding to some surveys, but simulated opinions are not the same as public opinion (opens in new tab)

Surveys and polls help societies understand what people think about issues in politics, health, education and much more. But fewer people these days tend to respond, so pollsters have to reach out more widely, which raises costs considerably. One survey provider prices a 10-minute survey of 1,000 people in the tens of thousands of dollars.

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