Studio Gruhl's identity for Rerun is hard and human at the same time (4 minute read) (opens in new tab)

Rerun builds open source software that lets robotics teams see what their robots see, then log, query and train on the data behind it. The Stockholm-based company had outgrown the gradient and domain-name-focused logo it started with, so Berlin-based Studio Gruhl took on the rebrand and digital design system to reset where Rerun sits in its category. The old mark had a deeper problem than just its dated execution. “It read like just another dark-themed tech thing,” Katerina Gavrilo, Design Le...