Google busts the myth that AI search needs its own SEO playbook (opens in new tab)

Google says the SEO industry's favorite new buzzwords, "generative engine optimization" and "answer engine optimization," are just regular SEO by another name. In new documentation, the company dismantles common tactics like LLMS.txt files and content chunking, making it clear that AI search runs on the same ranking systems as traditional search. The article Google busts the myth that AI search needs its own SEO playbook appeared first on The Decoder.