On a pandemic of clichés and why we need to unpack them (opens in new tab)

An interesting idea crossed our path last week – actually twice, within days. It’s that to get political cut through and win popular appeal in this climate you need to drop the positive complex story such as around how sustainability is full of benefits and worthwhile. Instead say something stupidly simple and preferably scary, with a sting in the tail. is a story from , Australia's sustainability newspaper.