Atom XVII launches Rs 75 crore fund to back emerging consumer startups (opens in new tab)

Newly launched investment firm Atom XVII has rolled out a Rs 75 crore Category II Alternative Investment Fund (AIF) to invest in early-stage consumer startups, as investor interest grows in brands catering to emerging demand beyond India's metro cities.The fund, founded by Harsh Kapadia earlier this year, is targeting its first close by July 2026. It has already secured soft commitments of around Rs 40 crore. The fund will be anchored by Safari Commercials, with Alphagrep Group's Mohit Mutrej...