Medical Sales Reps are Doing This All Wrong (opens in new tab)

In this episode of the Medical Sales Podcast, Samuel Adeyinka sits down with Dr. Diego Lima, an orthopedic surgeon, to unpack what medical sales reps need to understand about working with surgeons in and outside the operating room. Dr. Lima shares how his career in orthopedics has shaped the way he prepares for surgery, builds trusted teams, and evaluates the reps who support him during complex procedures. He breaks down why the best reps think ahead, anticipate workflow problems, take owners...