How B2B brands are earning citations in ChatGPT, Claude, and Google’s AI Overviews (opens in new tab)

Covers Creating Helpful, Reliable, People-First Content | Google Search Central | Documentation

The B2B marketing playbook has a new top metric: whether a brand gets cited when a buyer asks an AI assistant a question. The brands that show up inside ChatGPT, Claude, and Google’s AI Overviews, are, with very few exceptions, the brands that also rank well on Google itself. AI visibility is correlated with search rank, […] at The Next Web

Read the original article