EA just built a full advertising platform inside its games, and 120 million players are the audience (opens in new tab)

Covers Electronic Arts launches EA Advertising, a new way for brands to advertise 'directly into gameplay'Covered by Mediagazer

Electronic Arts has launched EA Advertising, a platform that lets brands buy dynamic, real-time ad placements inside the company’s sports games. The system delivers ads through stadium signage, digital ad boards, scoreboards, and broadcast-style overlays across titles including Madden NFL, EA SPORTS FC, and EA SPORTS College Football. EA says its games reached more than […] at The Next Web

Read the original article

Sign in to keep reading the full article.

Sign Up Log In

Covered in 1 article

Mediagazer·

Meta says Threads now has 500M MAUs, adds a "Your Algo" tool that lets users privately control what they see in their feed, and launches Communities out of beta...