Meta launches an AI assistant that tells Facebook creators why their content works, not just that it did (opens in new tab)

Knowing that a reel performed well has never been the hard part. The hard part is understanding why. Was it the hook, the timing, the format, the audio? Creators have spent years toggling between analytics dashboards trying to reverse-engineer answers that the data, on its own, does not give. Meta’s new Creator Assistant, announced on Wednesday, […] at The Next Web