OpenAI told Cannes it is “clearly in the advertising business now.” The numbers say it is barely in the door. (opens in new tab)

OpenAI made its debut at the Cannes Lions advertising festival this week, but it did not book a beach club on the Croisette alongside Meta, Amazon, and Google. Instead, the company summoned reporters and agency executives to a semi-secluded villa near the harbour, a staging choice that doubles as metaphor: OpenAI is in the ad business, […] at The Next Web