Save a horse, use a content strategy (opens in new tab)

You can lead a horse to water, but you can’t make it drink. In this metaphor, technical documentation is the water. You can spend a lot of time making the pond look nice and accessible. Provide clear, clean water, some lily pads, a water feature to make it easier to drink. You invest in the structure of the pond to make sure the water doesn’t get stagnant, and even add a nice sign to indicate “fresh water here”. Credit: Simon Carey / Horse Pond / CC BY-SA 2.0 But if the route to the pond is t...