Improving documentation findability in an age of low-quality search results (opens in new tab)

For months, there have been reports on deteriorating search quality 1. As the quality of search results deteriorates, so too does an important factor that makes technical documentation so useful — its findability. In an era of web-first authoring and product-led growth marketing strategies, organic documentation findability matters. For some software documentation sites, at least 80% of traffic to the site comes from organic search. You don’t want to abandon all efforts at optimizing for sear...