Feature Names Matter (opens in new tab)

When someone starts using your software, they need to build an understanding of how it works and how the pieces interact. The UI text you write and the feature names you choose can build or break a mental model. From a marketing perspective, the importance of the name is clear. You want something catchy, marketable, searchable, memorable, all these things. But most importantly, a feature name must help a user build a mental model of what your feature does. The mental model helps the user unde...