How do you make large scale harm visible on the individual level? (opens in new tab)

Teams that build security and privacy tools like Brave Browser, Tor Browser, Signal, Telegram, and others focus on usability and feature parity of these tools in an effort to more effectively acquire users from Google Chrome, iMessage, Google Hangouts, WhatsApp, and others. Do people fail to adopt these more secure and private tools because they aren’t as usable as what they’re already using, or because it requires too much effort to switch? I mean, of course it’s both. You need to make the e...