India's entry-level smartphone market shrinks 59% yoy in 1Q 26 • Times of India (opens in new tab)

Aabhas Sharma: India’s entry-level smartphone market suffered a collapse in the first quarter of 2026. Rising component costs and weakening consumer demand reshaped the country’s handset landscape, according to new data from IDC. India’s overall smartphone shipments declined 4.1% year-on-year to 31m units in Q1 2026, but the steepest pressure was concentrated in devices priced below sub-Rs 10,000 ($100). Shipments in the entry-level segment plunged 59% from a year earlier, with the category’s...