How do You Cultivate Customer-Centric Executives? (opens in new tab)

summary After consulting with ~40 companies across a wide range of industries and sizes, I ask the question: what have I observed about the most successful companies? The answer is that the most successful companies have a key executive who is customer-centric - someone who has a rich mental model for what customers want and is able to step into the customer's shoes. I theorize that beyond a culture of being customer-centric it's the ability to make key decisions with a customer-centric minds...