Aura through the Cult of Self: opportunity creates authenticity (opens in new tab)

In our modern, individualist culture, self-expression has become “not just a moral requirement, but a teleological one,” writes Tara Isabella Burton. “It is what we, as human beings, are for.” Rather than inheriting our identity from our roles in society as we did in the past, today we are each responsible for constructing our own identity. And so, writes Byung-Chul Han, “the production of self becomes a permanent activity.”