TMBA632: A Journey From Productized to SaaS, Plus The Return Of ‘Donate a Business Idea’ (opens in new tab)

Productized or Software as a Service? A hot topic often discussed on TMBA. Of course, there’s no right or wrong answer but on today’s show Brian Casel talks to Dan about the factors that contributed to him changing from one to the other by selling Audience Ops and starting ZipMessage and also the different challenges of the two: “With a productized service, it really was much more about the processes. And building a service that is highly repeatable … but in a SaaS, it's less about process, ...